Results
The strategy delivered impressive and measurable outcomes:
$166,894 in Ad Sales – achieved directly from PPC campaigns.
5.55% ACOS – significantly lower than the industry average in this niche.
80% Organic Sales Share – the majority of revenue is now generated organically.
Competitive Positioning – carved out a profitable niche despite competing against automotive giants.
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Project Description
The client operates in the automotive industry—a sector dominated by big car manufacturers with vast advertising budgets. This smaller brand faced the challenge of achieving profitable sales with limited advertising investment while competing head-to-head with industry giants. The situation was further complicated by the fact that relevant search terms had extremely high CPCs, often ranging from $9 to $10, which made paid acquisition very expensive.
Challenge
High CPCs: Relevant search terms were extremely expensive, with CPCs often reaching $9–$10, making paid acquisition difficult to sustain.
Strong Competition: The niche was dominated by established automotive manufacturers who could outspend smaller sellers with ease.
Budget Constraints: With a limited ad budget, the brand couldn’t afford trial-and-error bidding wars on high-volume keywords.
Organic Visibility: The client’s products lacked stable organic rankings, which increased dependency on ads for visibility and sales.
Strategy & Execution
To counter these challenges, the Behind Brands team designed a lean yet powerful PPC strategy tailored for efficiency and sustainability:
Broad Modifier Campaigns: Launched broad modifier campaigns to discover overlooked, lower-CPC opportunities.
Focus on Long-Tail Keywords: Identified low search volume but highly relevant keywords where competition was minimal.
Sustainable Ranking Strategy: Prioritized profitability over volume, ensuring every dollar spent contributed to long-term growth.
Integration with Organic Growth: Aligned paid campaigns with organic ranking improvements to reduce dependency on ads.
Skills & Deliverables
Amazon PPC Strategy & Campaign Management
Search Term Analysis & Keyword Targeting
Long-Tail Keyword Optimization
Organic Ranking Support
Amazon Advertising Console
