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861%
Increase in Profit
$100,000
Monthly Revenue
< 3 Months
Scaling Timeline
Behind Brands helped this eCommerce brand achieve an extraordinary 861% increase in profit within just two months, scaling their monthly revenue from under $50K to over $100K.
About the Brand
This brand approached Behind Brands while experiencing stagnant growth and rising advertising costs that were eroding profitability. Despite having good products, they were unable to achieve consistent revenue growth. Their main challenges included low conversion efficiency, poor backend listing optimization, and high refund rates, all of which limited their ability to scale profitably. The management team sought a complete turnaround strategy that would allow them to stabilize operations and maximize profitability in the shortest possible time.
Action Plan & Implementation
After a detailed audit of the account and store performance, the Behind Brands team designed a multi-layered strategy focused on fixing backend inefficiencies while scaling front-end growth. The plan included:
Advanced Amazon SEO (Frontend & Backend): We restructured titles, bullet points, and descriptions, ensuring that listings were keyword-rich, relevant, and conversion-focused. On the backend, we used flat files and valid browse node mapping to improve product discoverability across categories.
Data-Driven PPC Management: Our team rebuilt the advertising campaigns from scratch, cutting down wasted ad spend and reallocating budget to high-converting keywords. Daily monitoring, A/B testing, and advanced bid management allowed us to lower ACOS while increasing overall sales.
Strategic Listing Optimization: Enhanced product pages with clear, benefit-driven copy, persuasive images, and structured layouts to improve click-through rates (CTR) and conversions.
Refund Reduction Strategy: We improved listing accuracy, enhanced product descriptions, and optimized customer communication, which significantly reduced refunds and returns, boosting net profit margins.
Skills & Deliverables
Amazon FBA Management
Amazon PPC Strategy
Amazon Listing Optimization (Frontend & Backend)
Amazon Advertising Console Management
Sourcing & Inventory Coordination
