Results

• Successfully created and integrated a complete A+ content package that aligned with both consumer expectations and Amazon’s requirements.

• Established a cohesive brand identity from scratch, improving product recognition and long-term positioning.

• Enhanced buyer engagement and improved conversion potential by clearly communicating value propositions through visuals and copy.

• Strengthened competitive positioning in the baking category by differentiating the product with a polished, professional design.

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Project Description

The project involved designing and integrating A+ content for a newly launched baking product. The goal was to create a visually compelling and cohesive storefront presence that could effectively communicate the product’s value, strengthen brand identity, and enhance conversion rates.

Challenge

• Limited image assets were provided by the brand, making it difficult to visually highlight product features.

• The brand lacked an established theme or color scheme, requiring a complete visual identity framework from scratch.

Strategy & Execution

To overcome these challenges, I conducted in-depth market research to understand competitor design strategies and buyer behavior. This informed the creation of a new brand color scheme and visual identity tailored to resonate with the target audience. I highlighted the product’s key features and unique benefits through well-structured graphics, lifestyle imagery, and persuasive copy. Every design element was aligned with the newly established brand theme to ensure consistency and memorability.

Skills & Deliverables

• A+ Content Development

• Amazon Listing Optimization

• Graphic Design & Branding

• Product Catalog Setup & Optimization