Results
Secured Best Seller Rank (#1) in sub-category within 5 weeks.
Main keyword jumped from #17 to Top 3 organically, drastically improving visibility.
Increased monthly orders 4x while maintaining lean PPC investment.
Achieved balanced growth: ~40% orders from PPC and ~60% from organic traffic.
Boosted brand trust with 3X review growth, further supporting organic sales.
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Project Description
The goal of this project was to improve organic keyword ranking and sales velocity while keeping PPC spending efficient and low-risk. The brand had a solid foundation but lacked visibility, resulting in limited organic traction and modest sales despite good product ratings.
Before (Client’s 2-Month Stats)
PPC Orders: 10 avg/month
Organic Orders: 5 avg/month
Main Keyword Organic Rank: #17
BSR (Main Category): #8,000
BSR (Sub-Category): #30
Reviews: 15 (⭐4.8 average)
After (5 Weeks of My Management)
PPC Orders: 35 avg/month
Organic Orders: 25 avg/month
Main Keyword Organic Rank: #3
BSR (Main Category): #421
BSR (Sub-Category): #1 (Best Seller Badge Earned)
Reviews: 42 (⭐4.6 average)
Strategy & Execution
Optimized Auto Campaigns – Cleaned up targeting, applied negative keywords, and moved high-performing terms into Exact & Phrase campaigns.
Diverse PPC Campaigns – Launched Exact Match, Phrase Match, ASIN Targeting, Sponsored Brand (2 video ads with micro-bid variations), and Sponsored Display (Product Targeting).
Competitor Keyword Analysis – Leveraged Brand Analytics to identify competitor-converting keywords, targeted them at minimum suggested bids, and monitored ranking shifts every 12 hours.
ASIN Targeting Strategy – Focused on competitor ASINs with higher prices and lower ratings, gaining conversion leverage via Sponsored Display and Sponsored Products.
Skills & Deliverables
PPC Campaign Strategy & Management
Amazon Keyword Research & Ranking Tactics
Sponsored Ads (Exact, Phrase, ASIN, Video, Display)
Competitor & Market Analysis
Listing Optimization & Conversion Growth
