Results

📈 552% Increase in Organic Traffic
🔑 15,000+ Organic Keywords Ranked
🏆 #1 CBD Marketplace in the UK & Europe
🌍 Established Alphagreen as an authoritative CBD marketplace with lasting growth momentum.

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Project Description

Alphagreen, the UK and Europe’s leading CBD marketplace, faced a severe traffic drop after Google’s December 2020 update. Behind Brands partnered with them to rebuild rankings, improve user experience, and regain lost visibility. Within months, we delivered a 552% organic traffic increase and positioned Alphagreen as the #1 CBD marketplace.

Challenge

• Significant organic traffic loss due to Google prioritizing government and educational health sites.

• De-indexing of COVID-related articles that previously drove large volumes of traffic.

• Site performance issues with slow load times (10+ seconds).

• Lack of authority compared to competitors in a crowded CBD niche.

Strategy & Execution

🔧 Technical SEO & Core Web Vitals

• Integrated a new Hyva front-end on Magento for faster performance.

• Reduced site loading time from 10+ seconds to under 1 second.

• Optimized schema markup to maximize SERP real estate and CTR.

🔗 Backlink Building

• Built 1,600+ unique referring domains to strengthen authority.

• Increased Domain Rating (DR) to 51.

• Focused on category-level backlinks with high purchase intent keywords.

📝 Content Strategy

• Produced 30,000+ words of optimized content per month.

• Migrated blog to WordPress for speed and SEO control.

• Introduced sticky content navigation to improve engagement.

• Targeted transactional keywords like “CBD lubricant,” ranking #1 on Google.

Skills & Deliverables

• Technical SEO (Core Web Vitals, Schema)

• Content Marketing & Optimization

• High-Authority Link Building

• Keyword Research & Ranking Strategy

• Market Positioning for CBD Industry