Results

• Successfully boosted conversion rates by over 20% within the first 60 days of launch.

• Reduced bounce rates by creating more engaging, scroll-worthy product detail pages.

• Increased customer trust and brand recall, leading to higher repeat purchase intent.

• Positioned the supplement brand competitively against established players with larger creative budgets

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Project Description

The objective was to create and implement compelling A+ Content for a newly launched dietary supplement. Since the product had limited creative assets, the challenge was to design visually persuasive and informative content that could both educate customers and drive conversions, while staying true to the brand’s identity.

Challenge

• Lack of high-quality product images, creating a barrier to visual communication.

• Need to balance creativity with strict brand guidelines, despite having minimal photographic references.

• Establishing customer trust in a saturated supplements market where competitors relied heavily on professional imagery.

Strategy & Execution

To overcome these challenges, I used 3D product renderings to replace traditional photography, ensuring consistent brand aesthetics while maintaining visual appeal. I crafted persuasive copy to highlight key benefits and product differentiators, supported by lifestyle graphics that demonstrated real-world usage. Additionally, I integrated customer testimonials and user-generated content into the design to provide authentic social proof, which further enhanced credibility and engagement.

Skills & Deliverables

• A+ Content Development

• Amazon Listing Optimization

• Product Catalog Setup & Optimization

• Creative Branding & Visual Storytelling