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Project Description

The goal was to identify, launch, and scale a single dietary supplement product in a highly competitive category while ensuring compliance with strict health regulations. I was responsible for conducting deep market research, building a compliant and conversion-focused product listing, and executing the entire operations strategy from supply chain to PPC campaigns.

Challenge

• Navigating complex certification and compliance requirements to meet regulatory standards.

• Creating a compelling listing with keyword-rich copy, conversion-focused images, and engaging A+ content.

• Designing a data-driven PPC launch strategy that balanced aggressive visibility with sustainable ACOS.

• Managing supply chain coordination to maintain consistent stock levels without over-leveraging capital.

Strategy & Execution

I began by conducting an exhaustive market analysis to identify gaps in demand and white-space opportunities within the supplements niche. Once the product was finalized, I built a high-quality listing supported by professional A+ content and optimized backend data. On the advertising side, I deployed a tiered PPC approach—starting with discovery campaigns to build ranking, then gradually shifting budget toward high-converting exact terms. Simultaneously, I built strong supplier relationships and optimized logistics to maintain profitability and operational flow.

Skills & Deliverables

• Amazon FBA Management

• Amazon PPC Strategy

• Amazon Listing Optimization (Frontend & Backend)

• Amazon Advertising Console Management

• Sourcing & Inventory Coordination